Why I Do This Work

About Jared — Founder, Seaton Strength + Wellness

CPT-EFS, CNC, Kettlebell & Strength and Conditioning Specialist

I’ve spent the last 15+ years coaching women through some of the most pivotal seasons of their lives. And if we’re being honest, women deserve better than generic programs that ignore how their bodies actually work. We know women and men’s bodies both react the same to progressive strength training when it comes to gaining strength and muscle.

Yet, the problem is that marketing has targeted women to feel more comfortable in group fitness settings, or boutique programs that will leave you drenched in sweat, and exhausted, and you hit a wall where strength, energy, and sleep/recovery declines. While these classes and programs have their place, they are not a one size fits all delivery as they are marketed. Ultimately, most women continue to take moderate intensity or super high intensity classes and programs way to much, under fuel, and under recover. Which leads to fatigue, high-stress, a plateau, and poor sleep. I want you to train smarter.

Am I a woman? No. And I don’t pretend to know your lived experience.
What I do know is the science and how to simplify it— and I’ve dedicated my career to mastering how strength training, nutrition, sleep, hormone support, and recovery work specifically for women in midlife.

My coaching approach is grounded in the research of leaders advancing specific performance science. More importantly, it’s shaped by thousands of hours working with real women navigating hormonal shifts, fatigue, weight changes, and major life transitions. In short, it’s evidence based training. Simple → Consistent → Progressive

I’ve also walked my own hard path — divorce, cancer, and rebuilding my life from the inside out. I know what it feels like to be lost, to want more, and to fight your way back stronger. That experience has shaped the way I coach, listen, and support the women I work with.

Women in midlife don’t need more workouts.
They need the right training, the right fuel, the right recovery, and a coach who sees the full picture.

My job is simple: to give you the structure, science, and support in a simple format that finally makes your effort pay off.

Serving clients in Franklin, TN, Williamson County, TN, and Online Nationwide

Jared resides in and serves Franklin, TN, Williamson County, TN and Nationwide Online with his beautiful wife Lindsey and their eight children.

A man with a beard and dark hair sitting on a workout bench in a gym, with dumbbells and fitness equipment in the background.